“One cannot not communicate”, said Paul Watzlawick. It is of the utmost importance, therefore, to be aware of that!
A conversation with an employee, a quote for a customer, an email response to a customer complaint or a complete redesign of a company are all forms of communication that portray the “outside” image of a company. It is very important that all communication is in line with the core values and philosophy of the company. This way, the outside image of your company will be congruent with your own value perception. The product or service that you are selling is only a small part of your company's image. When it comes to building an image pertaining to all of your target groups, the entirety of your communication is a much more important factor.
We would love to analyze your concept and look for new ideas with your collaboration. If you allow an “outside” view, you will be amazed by the results.